The ultimate excuse for conveniently dodging responsibility faster than a Bollywood plot twist. It's the universal language of passing the buck, spoken fluently by everyone from the AD to the spot dada. So next time...

An assistant, hunched over the keyboard, eyes darting between tabs, looks like a hacker on a mission, deep in the dark net of Pinterest and YouTube videos. Fingers flying as they crack the code of...

Being profound is an art, and an artist is not just one who fills colors and lines, but one who gives form to emotions divine. What the world calls dreams, they choose to live. They...

Filmmakers adore shooting in vertical format—said no filmmaker ever. It’s like trying to paint the Mona Lisa on a sticky note. Who doesn’t love the challenge of cramming their cinematic vision into the dimensions of...

Sifting through the vast wasteland of references, like archaeologists in a sea of Pinterest boards and YouTube videos. Sleepless nights and bloodshot eyes are just part of the package, all in the noble pursuit of...

Couldn't keep your hands off your father's point and shoot camera back in the day? Love analogue as much as we do? The never ending love for 35mm can now be represented on a T-shirt....

When you put on this black t-shirt in the morning, it should feel like a uniform—a constant reminder of why you wake up every day inspite of the highs and lows. That’s the beauty of...

It's time to embody the art of individual expression through fashion, filmmaking mirrors the ethos of allowing creators to craft their unique narratives. Celebrate authenticity and innovation, embracing the freedom to break traditional moulds and...

The latest street-style fit, oversized t-shirts—designed for on-set comfort. Crafted with 100% french terry cotton, they boast a durability that stands the test of time, ensuring you stay comfortable during long shoots. As industry professionals, we understand...

Oh, you’re here for the plot twists, aren’t you? Always front row for the chaos, popcorn in hand, waiting for the next emotional train wreck to roll through. You thrive on the drama like it’s...

The future belongs to those who challenge the norm and rewrite the rules. Wear your contradictions proudly; they spark growth. Every artist carries the power to change the world. Create a revolution. Add creative fuel...

When the director calls out 'One For Love', it's our cue to unleash the creative beasts within, each of us adding our unique brushstroke to the canvas of storytelling. In that moment, we're reminded of...

We don’t create chaos—we just try to make it look good on camera. Deadlines are flexible until they’re not, and revisions never really end. Most of our best ideas happen somewhere between an all-nighter and...